For operators, trade shows can be a great opportunity for trying new products, learning about trends, and networking. And the good ones provide that for every experience level, whether you’re just starting out, looking to grow, or honing decades’ worth of skills. But not all trade shows are created equal. While some offer high quality programming and a wide range of exhibitors, others might simply not, opting instead for the same line-up year after year.
Over the past decade, trade shows have evolved to not only showcase the newest solutions, technologies, and services across every facet of the industry, but also provide expert advice and information for attendees in a way that can actually deliver results for your business. They can also entertain, surprise, and delight. You just need to know what to look for. And as someone who has planned and executed industry trade shows for the past 12 years, I do.
Here are the most important things to look for in a trade show to make sure it’s worth your time and money. If you do your research, plan ahead, and follow up after, you can get so much more out of a trade show than many operators expect.
An Optimized, Attendee-Centric Experience
Bad shows feel chaotic. A great show has an intuitive layout, clear signage, and logical transitions between expo, education, and networking areas. And the best trade shows use technology to personalize attendee experiences, offering tailored recommendations for sessions, booths, and networking.
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