Randy Eachus is the founder of Digital Planet, a marketing agency specializing in custom websites, creative marketing, and digital advertising. He is also the driving force behind Liftoff Business Strategies, where he offers strategic insights and guidance to help businesses achieve their growth objectives.
If you run a bar, restaurant, or hospitality space, you already know the industry never stands still. One minute you’re fine-tuning your cocktail list, the next you’re rethinking your entire online presence. And right now the biggest shift to hit the industry in years is here: artificial intelligence.
For a long time, the way customers discovered your business was simple: Google. A few quick keywords like “best restaurants near me” or “happy hour Dallas” would return a list of results and that was that. But today, people aren’t just searching like robots anymore. With AI tools like ChatGPT, they’re searching more like actual humans, and that changes everything. Instead of typing in three stiff words, a potential guest might say, “I’m looking for a restaurant with dim lighting, Mediterranean food, craft cocktails, and live jazz.” That’s not a keyword search, that’s a mood, a vibe, and a full experience wrapped into one. Here’s the game-changer: AI will scan the web for the businesses that most closely match that description. And if your website and social media aren’t telling that story, you risk being invisible in this new way of searching.
Upgrade to a paid Full Book subscription to read the rest.
Become a paying subscriber of Full Book to get access to this post and other subscriber-only content including all of our Friday Deep Dives.
Upgrade